What makes a fragrance a logo
A scent logo is a fragrance built specifically for one brand, deployed consistently across every space that brand owns, every hotel in a group, every branch of a clinic, every showroom in a network. Like a visual mark, its value comes from repetition: the same scent, everywhere, until it becomes instantly recognisable on its own.
Unlike a generic ambient fragrance chosen for pleasantness, a scent logo is composed around your brand’s specific identity: its materials, its tone, the emotion you want associated with it, and protected as something proprietary, not shared across unrelated properties.
