Florence: the creative vision
Our fragrances are composed by Sileno Cheloni, a Florence-based master perfumer trained in traditional Renaissance perfumery techniques. Cheloni founded Aquaflor Firenze before establishing his own atelier and Profumoir, and has created signature scents for names including Gucci, Harrods, Lamborghini, Baglioni Hotels & Resorts and IWC Schaffhausen.
His method starts before a single ingredient is chosen: each composition begins from a memory, an emotion or an idea, and the raw materials are selected afterward, in service of that feeling. Read the full profile on our blog.
