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A journal about scent marketing

Articles on ambient scenting, olfactory branding, and how fragrance shapes the way people perceive a space, from theory to sector applications.

A perfumer's flat-lay workspace with fragrance vials and dried botanicals, evoking Sileno Cheloni's Florence atelier

2 JULY 2026

Sileno Cheloni: The Nose Behind Our Fragrances

In perfumery, a 'Nose' is a title earned, not given. Sileno Cheloni has spent a career proving why.

Luxury hotel lobby interior with warm lighting, illustrating a hospitality signature scent environment

16 JULY 2026

Why Hotels Are Investing in Signature Scents

Guests forget what a lobby looked like. They rarely forget how it smelled.

Premium retail showroom interior with clean modern lines, illustrating an ambient scenting environment

29 JULY 2026

How Scent Marketing Increases Dwell Time in Retail

The longer a customer stays, the more likely they are to buy. Scent is one of the quietest ways to extend that time.

EXPLORE FURTHER

About Doré Scent

Official UK distributor of Scent Company.

Services

Custom fragrance, diffusers, maintenance.

Sectors

Hotels, fitness, dental clinics, auto showrooms.